Question – how important to you are shoe/boot boxes?

We decided in the beginning to use plain white recycled cardboard boxes for the packaging, but the boxes, after shipping International, usually don’t show so well.  Corners break easily and the paper is not real strong.  I thought it was a good idea, but I do wish we had a better presentation for the brand.  Looking now for quotes for our custom box design, but I am curious if clients really do care about the packaging your boots are packed in.